Edge Re-Creates Media Wall for The Heritage Foundation Edge Advertising is pleased to announce the completion of a media wall remodel for The Heritage Foundation's new state-of-the-art media auditorium, The Lehrman Auditorium.
Years ago, Edge Advertising designed and produced the original wall in the Lehrman Auditorium. The Lehrman Auditorium, which recently received a facelift, is a state-of-the-art media center and key location at The Heritage Foundation for media outlets and high profile events.
Edge Advertising Advances Howard Theatre Restoration's Mission Howard Theatre Restoration (HTR), a Washington, DC based nonprofit foundation that is bringing life, music, and people back to Howard Theatre, teamed up with Edge to produce a compelling, mission-centric case statement for their capital campaign. Howard Theatre once dubbed the "Theatre for The People", was the place where dignitaries like President Franklin D. Roosevelt and the First Lady gathered with everyday folks to see both superstars and rising stars - many of which debuted at The Howard Theatre. Ella Fitzgerald, Billy Eckstine, Billy Taylor and Bill Kenny of the Ink Spots made way for talents like The Supremes, Marvin Gaye, Chuck Brown, Aretha Franklin, Dizzy Gilespie, Shirley Horn, and comedians Petey Greene, Dick Gregory, Redd Foxx and Moms Mabley.
Edge Completes Re-Branding of Frager's Hardware Edge Advertising is proud to announce that the re-branding of Frager's -- Capitol Hill's most beloved old-fashioned hardware store -- is complete.
Established in the 1920's, Frager's iconic brand was near and dear to the hearts of several generations of faithful customers. Edge was presented with the challenge of modernizing Frager's identity while retaining the traditional aesthetic so many members of the Capitol Hill community had grown to cherish.
Edge Designs a Winner for the DC Bike Rack Competition The DC Commission on the Arts and Humanities put out a request to designers and artisans for original designs for bike racks. The chosen designs would be installed throughout the District of Columbia. For over twenty years Edge Advertising has been providing expert design and marketing services and our reputation brought us to the attention of the DC Commission of the Arts. Edge was asked to submit a design for the bike rack. We are pleased to announce our design was one of the chosen winners.
Edge Delivers Another Branding Package During our twenty-year history some of our best work has arisen from crisis. Always prepared for a new challenge Edge Advertising was presented with yet another crisis situation in March.
Developing a new brand identity from scratch in less than a week. Yikes!
Edge Decks the Halls of Eastern Market for the Holidays! Eastern Market, a historical market on Capitol Hill needed holiday decorations prior to the Thanksgiving holiday and called on Edge Advertising to help. Edge Advertising delivered festive and economical decorations while emphasizing the Eastern Market brand.
Small Business Branding Package Helps Launch Lynne Church Landscape Design Lynne Church Landscape Design, a residential landscaping venture with a specialized niche, needed professional branding that resonated with its new clientele. Edge Advertising's small business branding package was used to develop a creative, comprehensive, cost-effective solution.
DC Based Community Development Nonprofit Receives New Development Branding Package When ESI decided to raise their profile, they made the commitment to refine their brand and effectively convey their mission throughout all their outreach efforts. ESI is an international non-profit community development organization that is dedicated to alleviating poverty through educational and economic empowerment programs and projects that create positive futures for underprivileged children and adults in the Eastern US and West Africa. They needed a more efficient way to raise funds, encourage volunteers and communicate to all those interested throughout the world.
Ward 7 BPA Launches Website at Oct 9th Event The Ward 7 Business and Professional Association (Ward 7 BPA) was created in 2006 to help revitalize Ward 7 through the cultivation of healthy commercial districts. Ward 7 BPA has four main goals - to promote business and professional organizations, to enhance the business environment, to attract new types of businesses, and to retain existing businesses.
Faux Group Landscape Design & Consulting Firm Gets A Branding Redesign The Faux Group, a full-service landscape architectural firm that provides community planning, urban design and development consulting located in Annapolis Maryland, decided it was time to overhaul their branding to help capture the attention of a new and broader audience and encourage the future growth of their company. The Faux Group plans on expanding exponentially and needed a sustainable branding foundation from which to launch their marketing.
Renovated Country Club Gets a Renovated Logo! Hidden Creek Country Club in Reston Virginia needed an image update to reflect their magnificently remodeled clubhouse and renovated golf course. The exclusive, family-oriented private club offers first-class entertainment facilities, indoor and outdoor tennis, swimming and an 18 hole championship golf course and is recipient of The Best of Fairfax #1 Golf Course award.
Private Golf Club Re-Named and Re-Branded Upon completing a three-year, $4 million dollar restoration and renovation, Tantallon Country Club in Fort Washington, MD repositioned its image from a traditional country club to a tournament-ready golf club featuring the only Ted Robinson designed 18-hole championship golf course on the East Coast and a 2.5 acre PGA Tour quality practice facility. Edge Advertising worked as a strategic partner with the National Golf Club at Tantallon owners throughout the renaming and re-branding process.
New School Begins with Inspirational Branding Thea Bowman Preparatory Academy is a new public charter school slated to open in fall of 2008.
Thea Bowman Preparatory Academy's educational brand story is based on four classic virtues of prudence, temperance, fortitude and justice, and the inspirational story of a Catholic nun and the "light" that emanated from within toward others throughout her life.
To project the brand story into a branded logo, Edge Advertising used the concept of trees of virtues with each classic virtue represented by the four upward pointing leaves.
Market fetes murals with music To the pulsating beat of African drummers, a dozen colorful murals created by 10 local artists were unveiled Saturday at the temporary Eastern Market East Hall.
"Eastern Market was not planned, but it grows with the community around it," Ward 6 Council member Tommy Wells said at the noon dedication.
"With food vendors, it evolved with the community. Now that we've had this fire, there has been an outpouring of art - from the murals on the boarded-up Eastern Market, the children at Peabody school and now this art walk along the alley," Wells said. "They are all part of the evolution of our market, which is very special to all of us."
Eastern Market's "East Hall" Gets Local Artist Infusion A public arts project sponsored by the DC Commission on the Arts and Humanities features 12 murals and a legend that displays along the alley side of the temporary Eastern Market "East Hall." Edge Advertising was contracted to design and install the project that combines elements of the historic Eastern Market window frames, the Eastern Market branding and the art from Eastern Market artists. "We found a way to combine the old with the new with the art. The installation enlivens the alley and creates a welcoming path from 8th Street to 7th Street," says Karin Edgett, president of Edge Advertising.
Eastern Market's "East Hall" Slathered in Branding! The challenge - how do you take a white tent and give it the history of a 1800's building and the familiar character of over a 100 years have accumulated? The answer - you have fun with the branding. Click here to see some of the signs at Eastern Market "East Hall"!
Young America Works Public Charter School gets Branded! Young America Works Public Charter School, a three-year-old DC based vocational education high school, provides a quality year-round education with specialized vocational curriculum and summer job placement to prepare our youth for the workforce that awaits them.
Edge Advertising is awarded contract to develop Ward 7 Business and Professional Association branding and website. DC's Ward 7 Business and Professional Association (W7BPA) is moving forward as a force in the business community. Its mission is to: promote the value, contributions and uniqueness of local business and professional organizations; enhance the climate and environment for business and professional activities, attract new types and varieties of business and professionals to Ward 7 commercial and retail areas, retain existing businesses and professionals.
Edge Advertising Creates Brand and Launch for New Washington Metropolitan Area Green Energy Broker -- Clean Currents Washington DC--Edge Advertising, Inc. created a buzz for Clean Currents with a branding and marketing campaign introducing this new competitive energy broker to area businesses. The Clean Currents launch on November 29th, 2006 combined a testimonial-driven direct mail campaign with an on-line marketing strategy and website, CleanCurrents.com.
Eagle Academy gets ready to soar with new Brand and Marketing materials. Eagle Academy PCS is providing our next generation with the building blocks for a brighter future. Edge developed a new brand, marketing materials and website, that effectively conveys their mission and curriculum - incorporating academics into the natural play of children to enhance each child's innate abilities - and lays a foundation for increased enrollment and a capitol campaign.
Creative energy sparks energy box idea to life for Washington Energy Associates. Edge Advertising created a brand identity system and market positioning statement: "Associates, experts in Assessing Energy Regulatory and Political Risks" for Washington Energy Associates LLC (WEA).
Edge Advertising Develops Branding Solution For Historic Eastern Market Washington DC--Edge Advertising Inc. has completed a new identity for Eastern Market on Capitol Hill. Eastern Market is Washington, DC's oldest community market continually in operation since 1873.
