Healthy
Branding + Healthy Marketing = Healthy Institutions
Change in our education industry has bred
a more competitive environment for education institutions.
Whether your school is public, private or a public/private
charter school, the response has been the same –
to create specialized, efficient and effective learning
environments.
At the core of each institution is a unique
brand. Your brand is one of your school’s most
valuable assets. It represents your core values and
educational approach to students, parents, stakeholders
and the community. Branding is how you communicate your
brand – your key messages, logo, signage, website,
advertising, etc. Edge Advertising has worked with many
schools to make their brand stand out, help promote
their mission and fulfill enrollment requirements.
Does your marketing effectively convey
your message and promote your mission? How does your
branding measure up to competing schools? Is your branding
and marketing strategy sustainable? Does your logo,
website, and enrollment campaign target the right students?
Can your faculty, students and stakeholders state what
makes their school unique?
Edge Advertising will help your school focus your unique
selling points into powerful branded materials that
will attract attention from stakeholders, potential
students, parents and the community at large. Edge Advertising
has the expertise to provide the branding, recruitment
and marketing expertise that will help craft branded
marketing materials that present their educational approach
and innovative programs to facilitate sustainable growth.
To ensure that your budget and strategy
are effective, Edge Advertising offers schools a
branding audit for all your comminications.
This will help you identify areas that should be working
effectively. Areas to be evaluated in a branding audit
include:
Logo
Key messages
Exterior of your building (signs, awnings, doors)
Signs and posters inside your school
website and internet strategies
Email strategies
Print, television and radio advertising strategies
Brochures
Recruitment efforts
Call (202) 543-8076 today, or
email rick@edgeadvertising.com
for details or to set up an appointment. |
